Are you currently in the job of your dreams? Are you doing what you think you’re meant to do? When you answer your life’s calling, is the person on the other end the one you were imagining?
As 2015 gets up to running speed, these are a few of the questions that have been bouncing around my head for the past few weeks. I spent umpteen years working as a writer for a few different advertising agencies and the view of those years in my mind’s rearview mirror all seem to reflect a happy camper. But then came the change of address, and with that a change in career direction.
Now comes the challenge of determining if I could go back in time and never leave the full-time writing gig, would that have meant never leaving the larger metro area we lived in? As a local creative director told me a few weeks, he can think of only 6 or 7 people in my current hometown who get up every work day and their primary job is being paid to write, so the odds of finding a job with a company that pays me to write are about the same as winning the lottery or getting struck by lightning while dancing around a May pole.
But I’m not throwing in the towel (nor am I using it to sop up my sweaty brow worrying about all this). I still believe a FT writing job truly is my life’s calling. But maybe the universe has more in mind for me? For now, my goal is to keep staring at my future self’s reflection (instead of the non ringing cellphone) and dream up the next big thing….or at least the next big gig.
There are times that I’m proud to be part of the advertising industry. Especially when I see out-of-the-box thinking that actually does something good. Like creating drinking water out of the air utilizing some amazing engineering and imagination to utilize what many view as an eyesore.
My current largest client in NM is also the largest advertiser in outdoor for the ABQ Metro area. We try to create visually appealing boards that help raise awareness, communicate benefits, and promote specific service lines. But none quite deliver this kind of benefit to the community. But there’s still hope.