on deaf ears

T minus 8 days and counting before the onslaught of political ads finally cease and desist. Personally, I wish they didn’t exist at all. I don’t think my eyes and ears can take much more. (I guess the ironic truth is that I took advantage of early voting, so this final push, er heavy up, is really not going to change anything on my end.)

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This pretty much sums up my thoughts on the effectiveness of political advertising…and this is coming from someone who works in the biz of advertising. Thankfully, I have never been tasked with working on a political candidate…or against another. I really wouldn’t know where to start, but guess it’s like everything else: Do the research, find the unique selling points or key factors that make the product or service (or in this case, candidate) different, and then figure out how to tell their story in a way that reaches the target audience.

Oh wait….that’s kinda old school. There’s no bite…no personal attack. These days it seems it’s less about going on the offensive and instead, digging up the “offensive” little factoids that smear the other guy or gal.

What happened to touting your own experience and beliefs instead of trying to tear down the opponent?

I guess the old saying of “if you can’t say anything nice, don’t say anything at all” doesn’t work in these times of all messaging…all the time.

In 8 more days….all will be quiet on the front line. And just in the knick of time. My sanity (and email INBOX) can’t take much more of this.

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Filed under my life in advertising

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