There are times that I’m proud to be part of the advertising industry. Especially when I see out-of-the-box thinking that actually does something good. Like creating drinking water out of the air utilizing some amazing engineering and imagination to utilize what many view as an eyesore.
My current largest client in NM is also the largest advertiser in outdoor for the ABQ Metro area. We try to create visually appealing boards that help raise awareness, communicate benefits, and promote specific service lines. But none quite deliver this kind of benefit to the community. But there’s still hope.