Monthly Archives: July 2012

getting tough

Sometimes finding that “something special” that a product offers requires some special thinking. This is especially true for a solar tracker company that offers what a lot of their competitors don’t – the ability to follow the sun. To communicate these advantages, as well as present a rugged personae that can withstand the elements, there had to be the right attitude. The headline does most of the heavy lifting….but the copy had to maintain the swagger. Does it work? Seems so far the company is experiencing an uptick in inquiries worldwide.


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