Monthly Archives: April 2012

we have heart, too

This has been the year of promoting the major service lines, including the Heart Hospital. Here are the new TV spots for it….

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show & tell part 2

Because not everyone watches TV (gasp), we did create a print campaign as well. Actually, the print came first.

 

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show & tell

There are definitely some advantages to working for a smaller agency. One, you’re not pigeon-holed into a singular role of only working on one brand, or in one creative capacity. As a hybrid AE/copywriter, the opportunity arises to wear multiple hats on a regular basis. And I’m not talking about a “say something hat day” in a fashion sense.

We recently launched a new campaign for our local health care system’s cancer program. I’m thrilled to say that I had the opportunity to not only concept these, but also write them, be involved with the production and editing, and also directed the voice talent. (Side note: another opportunity of working on a smaller crew, is sometimes they need a body on a table. Check out the “healthiest looking cancer patient” in the green striped shirt….yours truly.)

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