dual personalities

After spending umpteen years working solely as an ad writer, I find myself in an evolving market where it’s not as easy to define oneself with a single title. My current role is as an Account Executive with a regional agency in the Land of Enchantment. But this is a land of role playing, and often I find myself being asked to pull a headline out of, well, thin air (we are at a mile’s altitude after all). And usually, it happens when I’m neck-deep in some client-related request.

One thing I’ve noticed of late, is the non-frosted side of me (read: AE) has a strangle hold on my more creative side. I find it’s more common to stare at a spreadsheet than a blank “page” of either this blog, or a copy doc, or something else that used to sit and beckon my creative side to come out and play.

And quite frankly, I think it’s time that the writer in me gets a grip, and forces the AE side to take a back seat on things for awhile.

Don’t take this “rant” to mean that I don’t like my job. I love this job. I love the group I work with. And for the most part, most of the clients. I thank the universe every day that I have a steady gig to report to that pushes me intellectually, and makes me think about things in a completely different way.

It sure beats hitting the streets constantly looking for the next freelance project. Then again, that’s maybe what I need…a freelance project or two where I get to dust off my frosted side and sweeten up someone’s copy. There are a few on the horizon that need to be explored. And perhaps a few others that need to be uncovered.

My nose isn’t outta whack. It just needs to reach out and work its way into someone’s business to stir up something.

Advertisements

Leave a comment

Filed under my life in advertising

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s