I’m happiest just being a fish

As I continue finalizing my plans to move to Albuquerque, it’s interesting to hear some of the comments of fellow creatives and/or recruiters. Most don’t understand why I would even consider thinking about leaving SoCal.

Sure, I’ve had the pleasure of working on not just national, but international brands. I’ve had work recognized not just for creative excellence, but also for effective communication and measurable results.

But nothing has sent me giggling like a school girl than seeing outdoor boards I worked on this summer lining the streets and highways of Albuquerque. And the back-to-back print ads that appear in the “Best of” issue of Albuquerque magazine. I only wish I had seen one of the TV spots, or heard a radio spot while we were driving all over town looking at the vastly diverse neighborhoods.

Sure, there is some appeal to working on national messaging. And already this week, I’ve received 2 calls from recruiters for positions with companies here in LA. But, right here, right now, I much more excited about the prospect of working on regional — even local — ads. There just something satisfying about not only seeing the work around your neighborhood, but also seeing a business that is hopefully thriving in this current market because of it. (It doesn’t hurt that the agency I’ve been working with is comprised of a group of amazing people with no ego, just the desire to do great work that is best for their clients’ needs.)

With this desire to go more regional, does this make me think of myself as a big fish in a small pond? Absolutely not. I know I’m just a guy who uses the power of words to help market a wide variety of products and services. And as long as I get to continue producing work like this…

I’ll keep swimming along, content and happy in my lil bowl called Albuquerque.

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2 Comments

Filed under my life in advertising

2 responses to “I’m happiest just being a fish

  1. Hey, this is a very nice blog! It seems you are doing well in the alexa rankings. If you can please help me jump in the rankings as well by checking out my site at http://www.publicdomainpayday.com thank you so much for your time and I will check back on here when I get a chance!

  2. Hey Jerry-kins!
    Where’s yer bloggin’? I miss you! Let me know if the eagle has landed and what it sees on the ground in Albuquerque! Mwah!
    Lulubelle

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