Tag Archives: creative writer
power play
Sure, I believe some of the stuff I’ve written over the years has played a role in a purchase decision or two. But I never imagined I could have this much power. (cue wringing hands and sinister laugh)
the difference between marketing in US and other markets
There’s no question that, when it comes to advertising, the US market is much more…prudish. Take a look at this M&M’s campaign Down Under….. The sly innuendos. The fact that we’re watching “nude” M&M candies interact, including mixed company. (You … Continue reading →
The difference between building traffic, and building trust.
These days it seems companies are jumping on the Facebook and Twitter wagons like lemmings. And usually with the same disastrous outcome. (Can we really keep referring to such dated things as a wagon? Maybe it’s time to start calling … Continue reading →
the “duh!” heard all over the ad world
According to another article from BusinessWeek online…. A survey from IBM’s Institute for Business Value shows that CEOs value one leadership competency above all others. Can you guess what it is? (Wait for it…..wait for it….) Da-daaa-dummmmm! Survey says! CREATIVITY!!!!??!?! … Continue reading →
of praise and copiers
“The average company takes better care of its copiers than it does its talent.” So says an article for BusinessWeek. I recall many days/weeks/months when I was punching a time clock (well, since I was salaried, there really wasn’t one) … Continue reading →
a’far
Things are starting to heat up here in the High Desert. And with this warm up — and dryer conditions — comes greater risk of wildfires. Having moved from SoCal where fires have done significant damage, I tend to notice … Continue reading →
i believe i can fly…
At this week’s NM Ad Federation monthly luncheon, the group brought in a couple of CDs from KC to dish about the “Creative Departments Dirty Little Secrets.” One of the “secrets” they discussed was time lines. Their take is that … Continue reading →
to resume the résumé
I’ve always been a big proponent of “letting my work do the talking.” It’s not the easiest thing for me to brag about the who/what/how/where of the last big chunk of my professional life. That’s when I feel it’s best … Continue reading →
reading for inspiration…
For the past few months, I’ve been enjoying blog posts over at pleasefeedtheanimals.com. If you’re not familiar with it, it’s a great resource for anyone who has recently found themselves….displaced on the employment train. The “owner” of the site, Erik … Continue reading →
i guess advertising really does suck
As pop culture goes, so goes some advertising I suppose. It all started back in the summer when I was concepting new brand spots for a state electric company. One of the messages we wanted to get out was about … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, bing vampire commercial, branding, copywriting, creative inspiration, creative writer, creative writing, freelance, humor in advertising, independent contractor, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, marketing communications, Microsoft vampire commercial, PNM, web writing, writing poetry, writing tv commercials
