Tag Archives: creative inspiration
Loyalty vs Survival
In today’s job market, which is stronger? The need to remain loyal? Or the instinctual desire just to survive? Based on recent polling numbers, I’d say the pendulum is swinging toward survival when only 45% of those currently employed can … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, copywriting, creative inspiration, creative writer, creative writing, freelance, humor in advertising, independent contractor, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, job search, marketing communications, web writing, writing tv commercials
redundancy
I love the English languange. And in this particular case, I’m talking about the Queen’s English. Recently, during a lull in freelance projects (Why is it that projects all come in at once, and then, like the ocean’s waves, all … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, copywriting, creative inspiration, creative writer, creative writing, freelance, humor in advertising, independent contractor, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, job search, marketing communications, web writing, writing tv commercials
colorful language
“Almost all words do have color, and nothing is more pleasant than to utter a pink word and see someone’s eyes light up and know it is a pink word for him or her, too.” (Gladys Taber) Back in my … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, copywriting, creative inspiration, creative writer, creative writing, freelance, humor in advertising, independent contractor, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, job search, marketing communications, still life with woodpecker, tom robbins, web writing, writing poetry, writing tv commercials
And I thought it was just writer’s block
As shared by an art director friend…. Granted, my “bees” are usually my sister Cairn Terriers, who love to distract me with adorable looks, requests to play ball, or advance warnings of impending intruders. Or, is it that the … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, copywriting, creative inspiration, creative writer, creative writing, freelance, humor in advertising, independent contractor, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, marketing communications, web writing, writing poetry
giving thanks
There are times where I’ve found that finding new business is one of the toughest parts of being an independent contractor. During these past few months of being a freelancer, I’ve been pretty lucky to have either A) been asked … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, copywriting, creative inspiration, creative writer, creative writing, freelance, humor in advertising, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, job search, marketing communications, web writing
Good enough?
There’s an article in a recent issue of Wired where the author lists a whole bunch of “technology” that, despite being inferior in build and results than more expensive competitors, is having a huge impact on the way business and … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, branding, copywriting, creative inspiration, creative writer, creative writing, humor in advertising, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, marketing communications, web writing, wired, writing tv commercials
Pre-tweet. And repeat.
Who needs 140 characters? For the past couple of months, I’ve been lucky to be included in a weekly Haiku exercise. It’s great to see how the people in this Tuesday group see the world through the simple pattern of … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, copywriting, creative inspiration, creative writer, creative writing, humor in advertising, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, poetry, tweeting, twitter, web writing, writing poetry
getting in the “mood”
When I was at ad school in Atlanta, my mentor in the copywriting program made a great suggestion to help my writing style. Her tip: before starting the ad copy, write a quick letter to a friend. It helps put … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, copywriting, creative inspiration, creative writer, creative writing, humor in advertising, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, poetry, tweeting, twitter, web writing, writing poetry, writing tv commercials
confessions of a poser
OK, I’m no Don Draper, nor am I Darren Stevens. (Though I don’t have a personal preference between the two Dicks, I guess I have more in common with Sargent than York.) I don’t play an ad guy on TV, … Continue reading →
Creative (Pro)Creation
During this recent spell of non-permanent work, I’ve been pretty darn lucky to work with some great agencies, albeit remotely. One in the Pacific Northwest, one right off old Route 66. The projects have been diverse, and quite creatively fulfilling … Continue reading →
