Tag Archives: creative inspiration
power play
Sure, I believe some of the stuff I’ve written over the years has played a role in a purchase decision or two. But I never imagined I could have this much power. (cue wringing hands and sinister laugh)
the difference between marketing in US and other markets
There’s no question that, when it comes to advertising, the US market is much more…prudish. Take a look at this M&M’s campaign Down Under….. The sly innuendos. The fact that we’re watching “nude” M&M candies interact, including mixed company. (You … Continue reading →
the “duh!” heard all over the ad world
According to another article from BusinessWeek online…. A survey from IBM’s Institute for Business Value shows that CEOs value one leadership competency above all others. Can you guess what it is? (Wait for it…..wait for it….) Da-daaa-dummmmm! Survey says! CREATIVITY!!!!??!?! … Continue reading →
signs, signs, everywhere a sign
It’s almost election time here in the ABQ. And we all know what that means…. They’re all over town, on practically every corner where they’re allowed. And it makes me wonder…..do these colorful rectangles of cardboard really work? I know … Continue reading →
a’far
Things are starting to heat up here in the High Desert. And with this warm up — and dryer conditions — comes greater risk of wildfires. Having moved from SoCal where fires have done significant damage, I tend to notice … Continue reading →
i believe i can fly…
At this week’s NM Ad Federation monthly luncheon, the group brought in a couple of CDs from KC to dish about the “Creative Departments Dirty Little Secrets.” One of the “secrets” they discussed was time lines. Their take is that … Continue reading →
i guess advertising really does suck
As pop culture goes, so goes some advertising I suppose. It all started back in the summer when I was concepting new brand spots for a state electric company. One of the messages we wanted to get out was about … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, bing vampire commercial, branding, copywriting, creative inspiration, creative writer, creative writing, freelance, humor in advertising, independent contractor, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, marketing communications, Microsoft vampire commercial, PNM, web writing, writing poetry, writing tv commercials
seeing the fruits of my labor
We recently relocated from Surf City USA to the Land of Enchantment. This move was for a few reasons, mainly lowering our cost-of-living and the potential of full-time employment. Since we’ve been here, it’s been fun to drive around town … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, branding, copywriting, creative inspiration, creative writer, freelance, humor in advertising, independent contractor, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, marketing communications, web writing, writing tv commercials
barking up the, uh, wrong….tree?
I have two adorable, intelligent, feisty little girls who I’m lucky to share my life with. Not only do they provide unconditional love, they are also a great source of laughter. And blog topics. These girls, by their very DNA, … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, copywriting, creative inspiration, creative writer, creative writing, freelance, humor in advertising, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, marketing communications, web writing
I’m happiest just being a fish
As I continue finalizing my plans to move to Albuquerque, it’s interesting to hear some of the comments of fellow creatives and/or recruiters. Most don’t understand why I would even consider thinking about leaving SoCal. Sure, I’ve had the pleasure … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, copywriting, creative inspiration, creative writer, freelance, humor in advertising, independent contractor, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, job search, marketing communications, web writing, writing poetry, writing tv commercials
