Tag Archives: branding
power play
Sure, I believe some of the stuff I’ve written over the years has played a role in a purchase decision or two. But I never imagined I could have this much power. (cue wringing hands and sinister laugh)
i guess advertising really does suck
As pop culture goes, so goes some advertising I suppose. It all started back in the summer when I was concepting new brand spots for a state electric company. One of the messages we wanted to get out was about … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, bing vampire commercial, branding, copywriting, creative inspiration, creative writer, creative writing, freelance, humor in advertising, independent contractor, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, marketing communications, Microsoft vampire commercial, PNM, web writing, writing poetry, writing tv commercials
seeing the fruits of my labor
We recently relocated from Surf City USA to the Land of Enchantment. This move was for a few reasons, mainly lowering our cost-of-living and the potential of full-time employment. Since we’ve been here, it’s been fun to drive around town … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, branding, copywriting, creative inspiration, creative writer, freelance, humor in advertising, independent contractor, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, marketing communications, web writing, writing tv commercials
Good enough?
There’s an article in a recent issue of Wired where the author lists a whole bunch of “technology” that, despite being inferior in build and results than more expensive competitors, is having a huge impact on the way business and … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, branding, copywriting, creative inspiration, creative writer, creative writing, humor in advertising, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, marketing communications, web writing, wired, writing tv commercials
