Tag Archives: advertising
power play
Sure, I believe some of the stuff I’ve written over the years has played a role in a purchase decision or two. But I never imagined I could have this much power. (cue wringing hands and sinister laugh)
of praise and copiers
“The average company takes better care of its copiers than it does its talent.” So says an article for BusinessWeek. I recall many days/weeks/months when I was punching a time clock (well, since I was salaried, there really wasn’t one) … Continue reading →
i guess advertising really does suck
As pop culture goes, so goes some advertising I suppose. It all started back in the summer when I was concepting new brand spots for a state electric company. One of the messages we wanted to get out was about … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, bing vampire commercial, branding, copywriting, creative inspiration, creative writer, creative writing, freelance, humor in advertising, independent contractor, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, marketing communications, Microsoft vampire commercial, PNM, web writing, writing poetry, writing tv commercials
seeing the fruits of my labor
We recently relocated from Surf City USA to the Land of Enchantment. This move was for a few reasons, mainly lowering our cost-of-living and the potential of full-time employment. Since we’ve been here, it’s been fun to drive around town … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, branding, copywriting, creative inspiration, creative writer, freelance, humor in advertising, independent contractor, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, marketing communications, web writing, writing tv commercials
barking up the, uh, wrong….tree?
I have two adorable, intelligent, feisty little girls who I’m lucky to share my life with. Not only do they provide unconditional love, they are also a great source of laughter. And blog topics. These girls, by their very DNA, … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, copywriting, creative inspiration, creative writer, creative writing, freelance, humor in advertising, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, marketing communications, web writing
I’m happiest just being a fish
As I continue finalizing my plans to move to Albuquerque, it’s interesting to hear some of the comments of fellow creatives and/or recruiters. Most don’t understand why I would even consider thinking about leaving SoCal. Sure, I’ve had the pleasure … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, copywriting, creative inspiration, creative writer, freelance, humor in advertising, independent contractor, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, job search, marketing communications, web writing, writing poetry, writing tv commercials
Loyalty vs Survival
In today’s job market, which is stronger? The need to remain loyal? Or the instinctual desire just to survive? Based on recent polling numbers, I’d say the pendulum is swinging toward survival when only 45% of those currently employed can … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, copywriting, creative inspiration, creative writer, creative writing, freelance, humor in advertising, independent contractor, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, job search, marketing communications, web writing, writing tv commercials
redundancy
I love the English languange. And in this particular case, I’m talking about the Queen’s English. Recently, during a lull in freelance projects (Why is it that projects all come in at once, and then, like the ocean’s waves, all … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, copywriting, creative inspiration, creative writer, creative writing, freelance, humor in advertising, independent contractor, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, job search, marketing communications, web writing, writing tv commercials
colorful language
“Almost all words do have color, and nothing is more pleasant than to utter a pink word and see someone’s eyes light up and know it is a pink word for him or her, too.” (Gladys Taber) Back in my … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, copywriting, creative inspiration, creative writer, creative writing, freelance, humor in advertising, independent contractor, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, job search, marketing communications, still life with woodpecker, tom robbins, web writing, writing poetry, writing tv commercials
And I thought it was just writer’s block
As shared by an art director friend…. Granted, my “bees” are usually my sister Cairn Terriers, who love to distract me with adorable looks, requests to play ball, or advance warnings of impending intruders. Or, is it that the … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, copywriting, creative inspiration, creative writer, creative writing, freelance, humor in advertising, independent contractor, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, marketing communications, web writing, writing poetry
