Tag Archives: ad writing
power play
Sure, I believe some of the stuff I’ve written over the years has played a role in a purchase decision or two. But I never imagined I could have this much power. (cue wringing hands and sinister laugh)
the difference between marketing in US and other markets
There’s no question that, when it comes to advertising, the US market is much more…prudish. Take a look at this M&M’s campaign Down Under….. The sly innuendos. The fact that we’re watching “nude” M&M candies interact, including mixed company. (You … Continue reading →
The difference between building traffic, and building trust.
These days it seems companies are jumping on the Facebook and Twitter wagons like lemmings. And usually with the same disastrous outcome. (Can we really keep referring to such dated things as a wagon? Maybe it’s time to start calling … Continue reading →
we interrupt our normally scheduled program….
OK, so it’s election day in parts of the country. And, even though this blog is intended to talk about my life in and around advertising, I cannot help but chime in on some of the goings on. There is … Continue reading →
when mixing potentially gets messy
One of the “joys” of breaking into a new market is getting your name out there. There’s the slow, plodding cold-calling-one-person-at-a-time route. Or there’s tapping into big(ger) gatherings of like-minded professionals where the potential to mingle has greater mass appeal. … Continue reading →
the “duh!” heard all over the ad world
According to another article from BusinessWeek online…. A survey from IBM’s Institute for Business Value shows that CEOs value one leadership competency above all others. Can you guess what it is? (Wait for it…..wait for it….) Da-daaa-dummmmm! Survey says! CREATIVITY!!!!??!?! … Continue reading →
signs, signs, everywhere a sign
It’s almost election time here in the ABQ. And we all know what that means…. They’re all over town, on practically every corner where they’re allowed. And it makes me wonder…..do these colorful rectangles of cardboard really work? I know … Continue reading →
of praise and copiers
“The average company takes better care of its copiers than it does its talent.” So says an article for BusinessWeek. I recall many days/weeks/months when I was punching a time clock (well, since I was salaried, there really wasn’t one) … Continue reading →
social awareness? or social suicide?
Name just about any large company these days, and chances are you’ll be able to find them on Facebook. Or tweeting their chubby lil fingers off. Sure, this prevailing trend to add social media to your marketing plan has been … Continue reading →
a’far
Things are starting to heat up here in the High Desert. And with this warm up — and dryer conditions — comes greater risk of wildfires. Having moved from SoCal where fires have done significant damage, I tend to notice … Continue reading →
