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	<title>The Creative Moo</title>
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		<title>The Creative Moo</title>
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		<title>we have heart, too</title>
		<link>http://creativemoo.com/2012/04/26/we-have-heart-too/</link>
		<comments>http://creativemoo.com/2012/04/26/we-have-heart-too/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 01:59:16 +0000</pubDate>
		<dc:creator>jjmatthews</dc:creator>
				<category><![CDATA[my life in advertising]]></category>

		<guid isPermaLink="false">http://creativemoo.com/?p=367</guid>
		<description><![CDATA[This has been the year of promoting the major service lines, including the Heart Hospital. Here are the new TV spots for it&#8230;.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=creativemoo.com&amp;blog=7300165&amp;post=367&amp;subd=thecreativemoo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>show &amp; tell part 2</title>
		<link>http://creativemoo.com/2012/04/23/show-tell-part-2/</link>
		<comments>http://creativemoo.com/2012/04/23/show-tell-part-2/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 17:12:33 +0000</pubDate>
		<dc:creator>jjmatthews</dc:creator>
				<category><![CDATA[my life in advertising]]></category>

		<guid isPermaLink="false">http://creativemoo.com/?p=357</guid>
		<description><![CDATA[Because not everyone watches TV (gasp), we did create a print campaign as well. Actually, the print came first. &#160;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=creativemoo.com&amp;blog=7300165&amp;post=357&amp;subd=thecreativemoo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>show &amp; tell</title>
		<link>http://creativemoo.com/2012/04/23/show-tell/</link>
		<comments>http://creativemoo.com/2012/04/23/show-tell/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 15:45:11 +0000</pubDate>
		<dc:creator>jjmatthews</dc:creator>
				<category><![CDATA[my life in advertising]]></category>

		<guid isPermaLink="false">http://creativemoo.com/?p=354</guid>
		<description><![CDATA[There are definitely some advantages to working for a smaller agency. One, you&#8217;re not pigeon-holed into a singular role of only working on one brand, or in one creative capacity. As a hybrid AE/copywriter, the opportunity arises to wear multiple &#8230; <a href="http://creativemoo.com/2012/04/23/show-tell/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=creativemoo.com&amp;blog=7300165&amp;post=354&amp;subd=thecreativemoo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>power play</title>
		<link>http://creativemoo.com/2011/12/28/power-play/</link>
		<comments>http://creativemoo.com/2011/12/28/power-play/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 18:01:41 +0000</pubDate>
		<dc:creator>jjmatthews</dc:creator>
				<category><![CDATA[my life in advertising]]></category>
		<category><![CDATA[ad writing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising writer]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[copywriter ABQ]]></category>
		<category><![CDATA[copywriter albuquerque]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[creative inspiration]]></category>
		<category><![CDATA[creative writer]]></category>
		<category><![CDATA[humor in advertising]]></category>
		<category><![CDATA[jerry matthews]]></category>
		<category><![CDATA[Jerry Matthews Copywriter]]></category>
		<category><![CDATA[jerry writes]]></category>
		<category><![CDATA[Riley on Marketing]]></category>

		<guid isPermaLink="false">http://creativemoo.com/?p=346</guid>
		<description><![CDATA[Sure, I believe some of the stuff I&#8217;ve written over the years has played a role in a purchase decision or two. But I never imagined I could have this much power. (cue wringing hands and sinister laugh)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=creativemoo.com&amp;blog=7300165&amp;post=346&amp;subd=thecreativemoo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>dual personalities</title>
		<link>http://creativemoo.com/2011/12/27/dual-personalities/</link>
		<comments>http://creativemoo.com/2011/12/27/dual-personalities/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 23:30:09 +0000</pubDate>
		<dc:creator>jjmatthews</dc:creator>
				<category><![CDATA[my life in advertising]]></category>
		<category><![CDATA[creative side]]></category>
		<category><![CDATA[freelance project]]></category>
		<category><![CDATA[land of enchantment]]></category>
		<category><![CDATA[regional agency]]></category>
		<category><![CDATA[steady gig]]></category>
		<category><![CDATA[strangle hold]]></category>

		<guid isPermaLink="false">http://creativemoo.com/?p=341</guid>
		<description><![CDATA[After spending umpteen years working solely as an ad writer, I find myself in an evolving market where it&#8217;s not as easy to define oneself with a single title. My current role is as an Account Executive with a regional &#8230; <a href="http://creativemoo.com/2011/12/27/dual-personalities/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=creativemoo.com&amp;blog=7300165&amp;post=341&amp;subd=thecreativemoo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://creativemoo.com/2011/12/27/dual-personalities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jjmatthews</media:title>
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			<media:title type="html">Dairy-cows-pict-1</media:title>
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		<title>flights of inspiration</title>
		<link>http://creativemoo.com/2011/09/04/flights-of-inspiration/</link>
		<comments>http://creativemoo.com/2011/09/04/flights-of-inspiration/#comments</comments>
		<pubDate>Sun, 04 Sep 2011 18:29:02 +0000</pubDate>
		<dc:creator>jjmatthews</dc:creator>
				<category><![CDATA[my life in advertising]]></category>

		<guid isPermaLink="false">http://creativemoo.com/?p=336</guid>
		<description><![CDATA[Coming back from Phoenix this week, I had the pleasure (read: luck) of meeting an actual published author, Judith Avila. She happened to take the middle seat between our new client contact and me. She was vibrating with excitement, which &#8230; <a href="http://creativemoo.com/2011/09/04/flights-of-inspiration/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=creativemoo.com&amp;blog=7300165&amp;post=336&amp;subd=thecreativemoo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>somewhere, lady bird is applauding</title>
		<link>http://creativemoo.com/2011/03/25/somewhere-lady-bird-is-applauding/</link>
		<comments>http://creativemoo.com/2011/03/25/somewhere-lady-bird-is-applauding/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 22:05:04 +0000</pubDate>
		<dc:creator>jjmatthews</dc:creator>
				<category><![CDATA[my life in advertising]]></category>

		<guid isPermaLink="false">http://creativemoo.com/?p=329</guid>
		<description><![CDATA[It was only a matter of time I suppose, for seemingly spontaneous crowdsourcing to begin doing something with more of a social conscious. Sure, there has been Hallelujah outbreaks and dance numbers in food courts and train stations (or, frankly, &#8230; <a href="http://creativemoo.com/2011/03/25/somewhere-lady-bird-is-applauding/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=creativemoo.com&amp;blog=7300165&amp;post=329&amp;subd=thecreativemoo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jjmatthews</media:title>
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			<media:title type="html">Picture 5</media:title>
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		<title>the difference between marketing in US and other markets</title>
		<link>http://creativemoo.com/2010/10/11/the-difference-between-marketing-in-us-and-other-markets/</link>
		<comments>http://creativemoo.com/2010/10/11/the-difference-between-marketing-in-us-and-other-markets/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 15:36:15 +0000</pubDate>
		<dc:creator>jjmatthews</dc:creator>
				<category><![CDATA[my life in advertising]]></category>
		<category><![CDATA[ad writing]]></category>
		<category><![CDATA[advertising writer]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[creative inspiration]]></category>
		<category><![CDATA[creative writer]]></category>
		<category><![CDATA[creative writing]]></category>
		<category><![CDATA[jerry matthews]]></category>
		<category><![CDATA[Jerry Matthews Copywriter]]></category>
		<category><![CDATA[jerry writes]]></category>
		<category><![CDATA[web writing]]></category>

		<guid isPermaLink="false">http://creativemoo.com/?p=325</guid>
		<description><![CDATA[There&#8217;s no question that, when it comes to advertising, the US market is much more&#8230;prudish. Take a look at this M&#38;M&#8217;s campaign Down Under&#8230;.. The sly innuendos. The fact that we&#8217;re watching &#8220;nude&#8221; M&#38;M candies interact, including mixed company. (You &#8230; <a href="http://creativemoo.com/2010/10/11/the-difference-between-marketing-in-us-and-other-markets/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=creativemoo.com&amp;blog=7300165&amp;post=325&amp;subd=thecreativemoo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://creativemoo.com/2010/10/11/the-difference-between-marketing-in-us-and-other-markets/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<title>The difference between building traffic, and building trust.</title>
		<link>http://creativemoo.com/2010/09/03/the-difference-between-building-traffic-and-building-trust/</link>
		<comments>http://creativemoo.com/2010/09/03/the-difference-between-building-traffic-and-building-trust/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 15:28:27 +0000</pubDate>
		<dc:creator>jjmatthews</dc:creator>
				<category><![CDATA[my life in advertising]]></category>
		<category><![CDATA[ad writing]]></category>
		<category><![CDATA[advertising writer]]></category>
		<category><![CDATA[creative writer]]></category>
		<category><![CDATA[creative writing]]></category>
		<category><![CDATA[jerry matthews]]></category>
		<category><![CDATA[Jerry Matthews Copywriter]]></category>
		<category><![CDATA[jerry writes]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[web writing]]></category>

		<guid isPermaLink="false">http://creativemoo.com/?p=321</guid>
		<description><![CDATA[These days it seems companies are jumping on the Facebook and Twitter wagons like lemmings. And usually with the same disastrous outcome. (Can we really keep referring to such dated things as a wagon? Maybe it’s time to start calling &#8230; <a href="http://creativemoo.com/2010/09/03/the-difference-between-building-traffic-and-building-trust/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=creativemoo.com&amp;blog=7300165&amp;post=321&amp;subd=thecreativemoo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>losing my freedom. finding myself.</title>
		<link>http://creativemoo.com/2010/06/29/losing-my-freedom-finding-myself/</link>
		<comments>http://creativemoo.com/2010/06/29/losing-my-freedom-finding-myself/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 16:13:53 +0000</pubDate>
		<dc:creator>jjmatthews</dc:creator>
				<category><![CDATA[my life in advertising]]></category>

		<guid isPermaLink="false">http://creativemoo.com/?p=314</guid>
		<description><![CDATA[yesterday was my first day back to FT work. it feels odd — but also great — to be getting back into a regular routine and regular paycheck. but it&#8217;s going to be more than that. it&#8217;s going to be &#8230; <a href="http://creativemoo.com/2010/06/29/losing-my-freedom-finding-myself/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=creativemoo.com&amp;blog=7300165&amp;post=314&amp;subd=thecreativemoo&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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