Category Archives: my life in advertising

we have heart, too

This has been the year of promoting the major service lines, including the Heart Hospital. Here are the new TV spots for it….

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show & tell part 2

Because not everyone watches TV (gasp), we did create a print campaign as well. Actually, the print came first.  

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show & tell

There are definitely some advantages to working for a smaller agency. One, you’re not pigeon-holed into a singular role of only working on one brand, or in one creative capacity. As a hybrid AE/copywriter, the opportunity arises to wear multiple … Continue reading

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power play

Sure, I believe some of the stuff I’ve written over the years has played a role in a purchase decision or two. But I never imagined I could have this much power. (cue wringing hands and sinister laugh)

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dual personalities

After spending umpteen years working solely as an ad writer, I find myself in an evolving market where it’s not as easy to define oneself with a single title. My current role is as an Account Executive with a regional … Continue reading

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flights of inspiration

Coming back from Phoenix this week, I had the pleasure (read: luck) of meeting an actual published author, Judith Avila. She happened to take the middle seat between our new client contact and me. She was vibrating with excitement, which … Continue reading

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somewhere, lady bird is applauding

It was only a matter of time I suppose, for seemingly spontaneous crowdsourcing to begin doing something with more of a social conscious. Sure, there has been Hallelujah outbreaks and dance numbers in food courts and train stations (or, frankly, … Continue reading

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the difference between marketing in US and other markets

There’s no question that, when it comes to advertising, the US market is much more…prudish. Take a look at this M&M’s campaign Down Under….. The sly innuendos. The fact that we’re watching “nude” M&M candies interact, including mixed company. (You … Continue reading

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The difference between building traffic, and building trust.

These days it seems companies are jumping on the Facebook and Twitter wagons like lemmings. And usually with the same disastrous outcome. (Can we really keep referring to such dated things as a wagon? Maybe it’s time to start calling … Continue reading

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losing my freedom. finding myself.

yesterday was my first day back to FT work. it feels odd — but also great — to be getting back into a regular routine and regular paycheck. but it’s going to be more than that. it’s going to be … Continue reading

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