Comments on: barking up the, uh, wrong….tree?

By: Octavia Featheringham

Octavia Featheringham — Fri, 12 Feb 2010 14:28:56 +0000

Having been just browsing for pertinent blog posts intended for my project research when My partner and i happened to stumble upon yours. Thanks for this practical material!

By: Harley Trattner

Harley Trattner — Wed, 10 Feb 2010 14:11:56 +0000

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By: Lucia

Lucia — Wed, 10 Feb 2010 00:34:18 +0000

FIRST: I am SO sorry I missed your birthday Jerry!! I do hope you had a wonderful one. Belated and bygones, don’tcha know.
SECOND: LOVED this post. You’re so bang-on — weaving a compelling story and then drawing the parallels between “ratting” and the reality of our crazy business and how clients/media buyers/suits-of-many-colors think if you just throw message – scattershot – it will pull in eyeballs and actions. Happily (or unhappily depending on how successfully we educate these aforementioned misinformed lads and lasses), the very soul of being a creative involves thinking not just about the message, but the context of the message. “It ain’t the meat – it’s the motion,” as the old song went.
We think not just about the dreaded CTA, but where it will catch some sucka off-guard, and then use the power of context to sock that victim right between the eyes (oh, clouds parting and angel chorus singing doesn’t hurt either). All of which means nothing if it doesn’t get butts off couches and fingers clicking on mouses.
This, my friend who understands, is my long-winded way of saying, I love your wise parables for modern life. Instead of gritting my teeth in anticipation of more of the above, I giggled and thought about your girlies barking at the (empty) tree (and then pictured myself doing the same at a client in a conference room). I do hope they have squirrels (and trees aplenty) in New Mexico. More happy birthday wishes.
I am xoxo-ing you!

By: CritiqueDirect Reviews

CritiqueDirect Reviews — Sun, 07 Feb 2010 22:22:24 +0000

The most comprehensive info I have found on this subject on the net. Will be back soon to follow up.

By: internet elias

internet elias — Sat, 06 Feb 2010 23:19:08 +0000

So cute!