Monthly Archives: October 2009
getting in the “mood”
When I was at ad school in Atlanta, my mentor in the copywriting program made a great suggestion to help my writing style. Her tip: before starting the ad copy, write a quick letter to a friend. It helps put … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, copywriting, creative inspiration, creative writer, creative writing, humor in advertising, inspiration, jerry matthews, Jerry Matthews Copywriter, jerry writes, poetry, tweeting, twitter, web writing, writing poetry, writing tv commercials
confessions of a poser
OK, I’m no Don Draper, nor am I Darren Stevens. (Though I don’t have a personal preference between the two Dicks, I guess I have more in common with Sargent than York.) I don’t play an ad guy on TV, … Continue reading →
