Monthly Archives: July 2009

July 27, 2009

swimming in the creative pool

there are days when diving into the creative process is as shocking as the water temperature here off the coast of southern california. not that i really know. i’ll admit that in the 15 years i’ve called SoCal home, i’ve … Continue reading →

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July 21, 2009

Marketing to a more sophisticated palette

There’s no question that today’s consumers are a much more sophisticated lot. It seems everywhere you turn, men and women are constantly clutching their latest digital toy in one hand, and either a gourmet coffee drink or a $4 bottle … Continue reading →

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July 13, 2009

seeing the world in perpetual pink tones

Perhaps I’m disillusioned? Or maybe I just don’t realize I’m wearing rose-colored glasses? But there is a big part of me that does find the “c’mon, let’s all band together and make the world a better place” trend in quite … Continue reading →

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July 6, 2009

when creative inspiration takes flight

It always comes back to the same necessity: go deep enough and there is a bedrock of truth, however hard. (May Sarton) Finding the right inspiration for projects can come from some unexpected places. The brochure project I just completed … Continue reading →

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