Monthly Archives: June 2009
When words on the page become more than a graphic element
Believe it or not, I’m actually a writer who does think that (most times) less is more. And by less, I mean the amount of copy on any particular piece. But sometimes, the story just needs some breathing room. Like … Continue reading →
In these tough economic times….
Finding myself freelancing and looking for the next big gig has brought back some interesting memories. In fact, it was right after college that I experienced my first tough economic situation. Like so many of the new grads today, the … Continue reading →
Filed under my life in advertising
Tagged as ad writing, advertising, advertising writer, copywriting, creative writer, creative writing, humor in advertising, jerry matthews, jerry writes, job search
Advertising: Art? Or Science?
“The trouble with us in America isn’t that the poetry of life has turned to prose, but that it has turned to advertising copy.” (Louis Kronenberger) It was a quote like this that, early in my career, reinforced my decision … Continue reading →
